Alfa Romeo doesn't intend to suit much net-generation advanced safety equipment, for example adaptive cruise control and emergency braking, to its cars. Alberto Cavaggioni, Alfa's marketing boss, said.
We will look into our cars from your emotional point of view or given by a technical point of view. We give the Alfisti all that is necessary for electronic aids, although not more. At Alfa we give the maximum fun to drivers. “We do not put safety straight into the discussion, aside from our NCAP scores. Maurizio Consalvo, the manufacturer's head of product planning, said. Customers need a mechanical car with minimal electrical interference.
The choice is in stark contrast to those taken by marques for example Volvo, Mercedes and Volkswagen, which are pushing ahead with advanced safety technology, including autonomous driving systems, and neither have any one of those brands suggested the next generation of technology and driving enjoyment need be mutually exclusive. Alfa Romeo Fiat Group parent is already using much from the new technology, too. Fiat offers City Brake Control on its Panda and 500 models, and Chrysler has blind-spot monitoring, rear parking sensors and technology to detect oncoming vehicles when reversing. Alfa Romeo to provide 'minimal electronic interference'
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