Sunday, September 28, 2014

Aston Martin and Mercedes-Benz Romeo plots confirm technical partnership


Aston Martin and Mercedes-Benz have formally launched their new technical partnership, having first signed a letter of intent in July.  The principle benefit from the deal for Aston Martin is admittance to AMG's technical resources, allowing it to attain a bespoke choice of V8 engines to power its next-generation models.  In return, Daimler will receive five per cent from the non-voting shares in Aston Martin and an observer status upon the company's board of directors. Inside a statement today, the 2 companies said they intend to expand the agreement to cover sharing electronic components, and will investigate additional regions of operation sooner or later.

One area of expansion already discussed involves the 2 companies sharing vehicle platforms. Talking with Autocar earlier in 2012, Aston Martin boss Ulrich Bez said the deal could work similarly as VW Group's operations, that has allowed Porsche to make use of the Volkswagen Touareg platform to make the Cayenne.  Such a move may also result in the revival of Aston Martin's Lagonda SUV concept. The Lagonda was initially seen in the Geneva motor show in 2009, but was moved to the rear burner just must be suitable vehicle platform Couldn‘t be found. Bez has already confirmed that work has resumed upon the full-size SUV, which could possibly be seen as early as 2017. A statement from Aston Martin read : Our company is in 2012 celebrating its centenary, and also the partnership agreed today underpins prospects for Aston Martin’s bright, vibrant and dynamic second century inside the sports car business.

This strategic collaboration for Aston Martin will, in your next generation of luxury sports cars, offer our customers increased performance and efficiency whilst retaining the initial character and type of an Aston Martin. ”Mercedes boss Tobias Moers said the agreement was a genuine win-win situation for both companies. Aston Martin and Mercedes-Benz confirm technical partnership

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